Email Marketing Resources
Free Email Marketing Resources to help you get started and succeed in email marketing. They include email marketing tips, tutorial, industry standards, sample tools, etc.
Effective Email Marketing to Seniors: Strategies to Engage and Connect
Discover how to create clear, relevant content that resonates with older audiences, optimize send times, and design mobile-friendly emails. With vital statistics revealing seniors' email habits, learn how to foster relationships and drive engagement through thoughtful, personalized campaigns.
Fixing Email Deliverability Issues: How Long Does It Take?
Email deliverability, vital for marketing success, can be impacted by technical issues, content problems, or domain reputation blacklisting, and should be maintained by cleaning email lists, implementing double opt-in, and setting up SPF, DKIM, and DMARC protocols.
Why Email Open Rates Are Dropping And How To Increase Them
Email deliverability, vital for marketing success, can be impacted by technical issues, content problems, or domain reputation blacklisting, and should be maintained by cleaning email lists, implementing double opt-in, and setting up SPF, DKIM, and DMARC protocols.
Amazon SES Increasing Complaint Rate Issue
Amazon SES offers low-cost bulk email delivery but has ambiguous email complaint rules, with a persistent complaint rate that’s difficult to reduce and can lead to account suspension if it exceeds 0.5%, making it risky for cold emails despite the cost savings.
Choosing between Shared vs Dedicated IP for Email Marketing
In email marketing, using a shared IP is cost-effective but risks your deliverability due to the actions of other users, while a dedicated IP offers full control over your email reputation, though it requires a warm-up period to establish credibility with email providers.
New Email Authentication Rules for Sending Bulk Emails to Gmail users
Starting in February 2024, bulk email senders (5,000+ emails daily to Gmail or Yahoo) must follow new email authentication rules like using TLS, setting up SPF, DKIM, or DMARC, maintaining a low spam rate, formatting emails correctly, using ARC for forwarded emails, and offering one-click unsubscribe links. These measures aim to improve email security and deliverability, with tools like Google Admin Toolbox and Postmaster Tools available to check compliance.
Email Marketing Terms Defined in Simple Words
Learn the meaning of commonly used email marketing terms by email service providers, marketers and developers. We have provided a definition of each term accompanied by a practical example for easy understanding.
The Most Used Emojis in Email Subject Lines
SendGrid has published data of emails sent during 2023 Cyberweek (November 20th to November 27th, 2023) which shows the most used emojis in email newsletter subject lines. The data is derived from 10.6 billion emails sent during that period.