Amazon SES explains Yahoo/Gmail bulk sender changes
Amazon SES advises bulk email senders to verify their domain identities, use strategic subdomains for different email types, offer a one-click unsubscribe option, and monitor bounce and complaint rates to comply with Yahoo and Gmail's upcoming email authentication requirements.
Amazon SES has published an article detailing what bulk email senders that use Amazon SES need to do to comply with Yahoo/Gmail authentication requirements. Below are the key takeaways from the article.
Use Verified Domain
If you rely on email address identities, Amazon SES says you should verify your domain identities. This will help in complying with mailbox provider’s domain ownership verification requirements.
Be strategic about the subdomains you use in the from header for different types of emails. For example, use a verified domain like marketing.example.com for marketing emails and receipts.example.com for transactional emails.
Bulk senders must offer a one-click unsubscribe option to subscribers, and they need to process these requests within two days.
This tool helps monitor bounce and complaint rates with various mailbox providers. It is recommended to keep an eye on reputation metrics and stay below a 0.1% complaint rate.
More about Gmail email authentication requirements or Yahoo Email Standards
