Cheapest Email Marketing Platforms

Explore a list of the cheapest email marketing platforms ranked according to price. We have gone through each email marketing tool listed below, carefully assessing their most affordable pricing plans alongside their features.

Best Kenyan Brands
Prices updated: 4 days ago.

*We have ranked the email marketing platforms according to the price of their cheapest plan for 10,000 contacts or 100,000 emails sent per month

*In the free plan, [Emails] is the maximum number of emails you can send per month and [Contacts] is the maximum allowed subscribers


Rank Platform Name Price Free Plan Note
1 Mautic (free) $0.00/mo Free Forever

Mautic is open-source and self-hosted. You have to install it on your server and configure everything. To start sending emails, integrate Mautic with third-party SMTP providers like SendGrid or Amazon SES as most hosting platforms prohibit using their servers to send bulk emails.

2 Listmonk (free) $0.00/mo Free Forever

Simple, open-source, and self-hosted email marketing script. It is written in Go and uses PostgreSQL for db. To send emails, connect to an SMTP provider like Amazon SES or Elastic Email.

3 Amazon SES (SMTP) $10.00/mo 3000 Emails

You will pay $1 per 10,000 emails sent or received. It is so cheap but you have to build an editor for creating email newsletters and tracking campaign performance. It is ideal for sending transactional emails for web apps or SaaS products. The free tier limits you to 3000 emails per month for the first 12 months.

4 debounce.io $15.00/mo 100 Contacts

Used for validating emails. This ensures you get rid of spam and disposable emails.

5 Wemail $19.00/mo 3000 Contacts

Designed for sending emails from the WordPress dashboard using a third-party SMTP provider like Amazon SES, SendGrid, Mailgun API, etc. Email sending limit will depend on the SMTP provider you are using.


6 Bigmailer $20.00/mo 1000 Contacts

BigMailer is built for marketing agencies. The Agency plan supports white label with a custom URL and logo

7 Elastic Email $29.00/mo None

Elastic Email gives you an API that you can use in third-party platforms to deliver emails. For 100k emails you pay $29.

8 Sendmachine $30.00/mo 60 Days Trial

Sendmachine is reasonably priced but comes with limited features.

9 SendGrid $35.00/mo 100 Emails

SendGrid provides a powerful API for sending transactional and marketing emails. This is similar to Amazon SES, but with advanced email delivery features. For 100k emails you pay $35.

10 Zoho Campaigns $37.00/mo 2000 Contacts

Connect your e-commerce store to Zoho Campaigns. Supports unlimited sending of emails. Agencies can share licenses.

11 Flodesk $38.00/mo 30 Days Trial

Flodersk's main selling point is good-looking newsletter templates. There are a few concerns raised on social media about Flodesk when it comes to email deliverability.



12 EmailOctopus $40.00/mo 2500 Contacts

The Octopus pricing is very reasonable. With 10k contacts you can send 100k emails per month. You can also use it with Amazon SES connection at reduced prices.

13 Newsman $40.00/mo 5000 Emails

Basic and easy-to-use platform with unlimited email sends.

14 Directiq $42.00/mo 250 Contacts

Easy to interface. Monthly email sends limited to 60k for 10 contacts

15 Postsheet $49.00/mo None

This is an interesting idea. Postsheet is used for automated email sending using Google Sheets or Airtable. You can send up to 50k emails per month.

16 Cakemail $50.00/mo 2000 Contacts

Growth plans limit you to 120k emails sent per month for 10k contacts. You can add up to 2000 subscribers and send 10k/mo emails in the free plan.

17 Mailmunch $50.00/mo 30 Days Trial

With 10k subscribers, you can send unlimited campaigns.

18 Mailercloud $50.00/mo 1000 contacts


Simple tools with all the features that a beginner marketer needs. Premium plans allow sending unlimited emails

19 SendPulse $53.00/mo 500 Contacts

With 1OK subscribers, you can send unlimited emails.

20 Sender $57.00/mo 2500 Contacts

Standard Plan supports up to 120k emails sent per month for 10k contacts. Free plan you can send 15k emails and add 2.5 subscribers.

21 Clearout $58.00/mo 100 Emails

Email validation tool. There is an option to choose between pay-as-you-go and subscription. 10k emails cost $58

22 Sendx $60.00/mo 14 Days Trial

Basic with marketing automation features.

23 Selzy $60.00/mo 100 Contacts

Supports sending of bulk emails.

24 Emailable $60.00/mo 250 Contacts

Used for email verification.

25 Mailblaze $60.00/mo 14 Days Trial

Basic email marketing platform. Send 120k emails a month for $60.

26 Acellemail $64.00/mo None

This is a basic self-hosted email marketing tool that relies on third-party SMTP (SendGrid, Mailgun, SparkPost, etc) to send emails.

27 Activetrail $65.00/mo 30 Days Trial

Basic email marketing platform with unlimited email sends.

28 EKM $65.00/mo None

EKM is an eCommerce platform that also offers basic email marketing services. Ideal for EKM users.

29 Mergemail $65.00/mo 50 Emails

MergeMail makes it possible to send bulk emails in Gmail. You can send unlimited emails with a third-party SMTP provider or 400 emails per day with a @gmail.com email.

30 Mailersend $68.00/mo 3000 Emails

MailerSend provides email-sending API, SMS, and email verification all in one dashboard.

31 Brevo $69.00/mo 300 Emails

You can add unlimited contacts for the 100k emails per month plan.

32 Sendy $69.00/mo None

With Sendy, you pay a one-time fee, download the software, and install it on your host. Thereafter, integrate it with an SMTP provider like Amazon SES, SendGrid, Mailet, or Elastic Email and send unlimited emails. Amazon SES charges $1 for 10k emails. It is ideal for non-profits or users looking for an affordable email marketing tool with basic features.

33 MailWizz $69.00/mo None

MailWizz is self-hosted which means you will have to install on your server and send unlimited emails.

34 Feedblitz $69.00/mo 30 Days Trial

You can create unlimited lists, campaigns, and emails.

35 Lemelist $69.00/mo 14 Days Trial

Lemlist is used for sending cold outreach emails only. You can also use it to find leads in your industry.

36 Mailrelay $70.00/mo 20 Contacts

Mailrelay is used for mass mailing. Ideal for basic usage.

37 MailerLite $73.00/mo 30 Days Trial

With the growing business plan, you can send unlimited emails per month.

38 Useinbox $73.00/mo 500 Contacts

Useinbox comes with a user-friendly UI. Supports cold email for lead generation. Send up to 120k/mo.

39 Mailmodo $74.00/mo 21 Days Trial

Mailmodo is a recommended provider if you want to send interactive emails. With Lite Plan, you can send up to 80,000 emails.

40 Mailgun $75.00/mo 100 Emails

This is meant for developers who want to integrate Mailgun Restful Email API and SMTP into their apps for email delivery. Similar to SendGrid and Amazon SES.

41 SMTP2GO $75.00/mo 1000 Emails

SMTP2GO provides an SMTP for sending emails. For 100k emails you pay $75.

42 GetResponse $79.00/mo 30 Days Trial

You can send unlimited newsletters.

43 Sendloop $79.00/mo 2500 Emails

For the price, you can add up to 15k subscribers and send unlimited emails. The free plan is limited to 2500 emails sent per month.

44 Zerobounce $80.00/mo 100 Emails

Used for email list validation and cleaning. For 10k emails you pay $80.

45 Engagebay $80.00/mo 250 Contacts

With the Pro plan, you can send up to 30k emails.

46 Mailpoet $80.00/mo 500 Contacts

Email Marketing tool for WordPress websites. You will need to install the MailPoet WordPress Plugin. With 10k subs, you can send 100k emails.

47 Socketlabs $80.00/mo None

SocketLabs is good at providing advanced email analytics.


48 Resend $80.00/mo 1000 Contacts

Resend is an email marketing platform for developers. It is ideal for sending plain text emails from your app. It supports Node.js, Next.js, Php, Laravel, Python, Rails, Ruby, GO, Java, and Elixir.


49 Smaily $82.00/mo 2000 Contacts

With Smaily, you can pay as you go, which is $873 for 100k emails sent, or a monthly subscription of $82 with unlimited email sends.

50 Smartrmail $87.00/mo 250 Contacts

SmartrMail supports SMS and email marketing. It is ideal for eCommerce businesses.

51 Moosend $88.00/mo 1000 Contacts

You can send unlimited emails.

52 Benchmark Email $89.00/mo 500 Contacts

You can send 150,000 emails per month

53 Prezly $90.00/mo None

Prezly is more of a PR platform. Makes it easy to manage contacts for journalists and influencers. Send unlimited campaigns to 10k contacts.

54 Robly $92.00/mo 14 Days Trial

Easy-to-use platform with unlimited email sends.

55 iContact $95.00/mo 30 Days Trial

Ideal for SMEs. The sending limit is not open.

56 VerticalResponse $95.00/mo 60 Days Trial

With the Basic plan, you can send unlimited emails. VerticalResponse also has a pay-as-you-go option.

57 Instantly $97.00/mo None

Instantly is a sales engagement platform. It also offers Email Warmup


58 Sendfox $98.00/mo 1000 contacts

This is a one-time payment with unlimited email sends. It is pretty basic. Ideal for sending plain text emails.

59 myemma $99.00/mo None

Emma is ideal for agencies that want to manage multiple brands under one roof.

60 beehiiv $99.00/mo 2500 Contacts

BeeHiiv is built for publishers. Consider it if you are looking for a platform to monetize your newsletter content. Send unlimited emails.

61 AWeber $100.00/mo 500 Contacts

The Lite plan allows you to send 8x emails of your subscriber volume.

62 CleverReach $100.00/mo 250 Contacts

The essential plan supports sending unlimited emails.

63 Mailshake $100.00/mo None

Mailshake is used for sending cold emails. Mailchimp is for emailing users who have opted in to your email list while Mailshake is for users who have not opted in. Use Mailshake if you aim to generate leads.


64 Wordfly $100.00/mo 30 Days Trial

Wordfly is built for art and culture organizations. For 10k subscribers, you can send unlimited emails.

65 Plunk $100.00/mo 100 Emails

Plunk is a simple, open-source email marketing platform. It also has a paid plan where you pay $0.001 per email.

66 Vision6 $103.00/mo 250 Emails

Ideal for businesses. Send 50k emails per month for 10k contacts. Supports transactional emails using API.

67 Mailjet $105.00/mo 1500 Contacts

With Mailjet, you can add unlimited subscribers. The price is based on the emails you sent. The cost provided here is for 100k emails.

68 Minutemailer $107.00/mo 100 Emails

Simple to use editor. For $107, you can send 50k emails per month.

69 Campaign Monitor $109.00/mo 5 Contacts

Campaign Monitor is so good at personalization and so mean at free trial emails. You can send up to 50,000 emails.

70 Emailchef $109.00/mo 30 Days Trial

This plan limits you to one email list and unlimited email sends.

71 Postmark $115.00/mo 100 Emails

Use Postmark to send emails via SMTP or API. Send 15k emails a month for $115. This is ideal for integrating into applications.

72 ConvertKit $119.00/mo 14 Days Trial

With the creator plan, you can send unlimited email sequences.

73 Automizy $119.00/mo 14 Days Trial

Send 100k emails per month.

74 smore.com $119.00/mo None

Smore is built for schools. The price is up to 30k email sent per month.


75 Constant Contact $120.00/mo 14 Days Trial
You can send upto 120,000 emails
76 Feedotter $130.00/mo 7 Days Trial

Feedotter is ideal for content creators or publishers. Send newsletters to unlimited recipients.

77 Mailchimp $135.00/mo 500 Contacts

You can send up to 120,000 emails per month in the Standard Plan.

78 Nuevomailer $139.00/mo None

NevoMailer is selfhosted. Download the script for a one-time payment and host it on your server. You also have to connect it to an SMTP or email delivery API to send emails


79 ActiveCampaign $149.00/mo 14 Days Trial
You can send upto 100,000 emails
80 Sendmails $149.00/mo None

SendMail charges a one-time payment, but you must integrate with your Amazon SES, Mailgun, or SparkPost SMTP account to send emails.

81 Userlist $149.00/mo 14 Days Trial

Userlist is meant for SaaS Products. For 10k users, you can send up to 500,000 emails per month.

82 Omnisend $150.00/mo 250 Contacts

Ideal for eCommerce. With the Standard Plan of 10k contacts, you can send up to 120k emails monthly. The pro plan offers unlimited email sends.

83 Klaviyo $150.00/mo 500 Emails

Klaviyo is recommended if you are looking for a sales and marketing automation platform. 100k monthly email sends for 10k contacts

84 Square Marketing $150.00/mo 30 Days Trial

Marketing is among the many products that Square offers to businesses. Square marketing is ideal for established businesses.

85 Mail250 $150.00/mo None

mail250 pricing is based on email sending speed. For 2500 per hour, you will pay $150. There are no limits on subscribers.


86 Drip $154.00/mo 14 Days Trial

Drip is so good at email marketing automation. With 10k subscribers, you can send unlimited emails.

87 Flexmail $160.00/mo 30 Days Trial

Basic Belgian email marketing platform.

88 Ungapped $160.00/mo None

Basic all-in-one marketing platform that includes email, sms and surveys

89 Goemail $170.00/mo 30 Days Trial

GoEmail helps you send EDMs to your subscribers. It comes with basic features.

90 Emailjs $175.00/mo 200 Emails

EmailJS makes it possible to send emails using JS without a server. You wil be charged per request made or email sent.

91 campaigner.com $179.00/mo 30 Days Trial

This is for up to 25k contacts and 150k email sends. The least is 5k contacts for $59.

92 Privy $180.00/mo 15 Days Trial

Ideal for growing email list with popups, flyouts, etc. Privy offers email and sms marketing in one dashboard. Send Unlimited emails.

93 Mailpro $190.00/mo 500 Emails

Mailpro offers prepaid payment and subscriptions.

94 Kartra $229.00/mo None

Used by coaches and content creators to market and monetize their work.

95 Remarkety $240.00/mo 14 Days Trial

Remarkety is ideal for eCommerce businesses. Supports Unlimited Email Sends.

96 Clevertap $250.00/mo 30 Days Trial

Used for understanding customer journeys and optimizing their experience. Ideal for established businesses.

97 Sendtex $250.00/mo 30 Days Trial

It is user-friendly but too expensive for the usual features. For $250, you can send 10k emails sent.


98 HubSpot $500.00/mo None
This is more than an email marketing platform. It is ideal for large businesses. You pay for contacts you target. $250/mo per 5,000.
99 Keap $500.00/mo 25 Contacts

Keap is recommended if you are looking for an advanced marketing automation platform. Comes with unlimited automation.

100 rasa.io $564.00/mo None

A simple platform for building smart personalized newsletters.

101 Sendlane $625.00/mo 60 Days Trial

With Sendlane, each subscription gives you access to email, SMS, and review features. Price is based on email sent per month, minimum is 500k emails.

102 Salesforce Marketing $1250.00/mo None

Salesforce marketing is ideal for large businesses. It offers advanced B2B marketing, AI-powered marketing, and a customer engagement platform. You can send up to 10k emails for the professional plan.

103 Oracle Eloqua Marketing $4000.00/mo None

Oracle Eloqua is a secure and advanced email marketing platform. It is mainly used by financial institutions and established businesses. For over 500k contacts, consider the Marketing Enterprise plan which starts at $20k/month.

Platform Selection Tip

For beginners who are only interested in building an email list and sending simple newsletters, it is recommended to select the basic option. For startups and small businesses, select SMEs. For large corporations looking for a reasonably priced tool with advanced and powerful features, select enterprise.

Notes

Most email marketing tools’ pricing is based on the number of email subscribers (contacts) while others like SMTP service providers charge based on the number of emails sent per month. That is why we use either contacts or emails sent to determine cost.

The prices provided above are accurate as of the time of publishing this post the date indicated above the table. If any of the listed prices are outdated or not correct, please contact us for update